Johanna is an innovative and driven hands-on designer with over 15 years of experience in technical performance wear. She has proven skills building brands from the ground up and delivering product from concept to production. Her focus is on problem solving, fabric research, identifying areas for growth and establishing domestic and international supply chains.

She is passionate about emerging technologies that augment human performance and has presented talks focused on material advancements, garment technologies, and how humans will adapt to their changing environment.  

Her passion for the outdoors includes rock climbing, hiking, paddle boarding, and she is always looking to design with purpose and enhance products through continuous user feedback.