Johanna is a designer and problem solver with more than 20 years of experience creating technical apparel for military, law enforcement, aerospace, outdoor, and consumer markets. Her work spans the entire product development process, from concept and material research to technical design, testing, and production.
Driven by curiosity, she enjoys bringing together design, materials, emerging technologies, and user feedback to create products that solve real-world problems. Her work includes developing innovative materials, improving product performance, building brands and supply chains, and exploring how AI can enhance creativity and collaboration.
Passionate about designing with purpose, Johanna believes the best products evolve through collaboration, testing, feedback, and continuous refinement. Her connection to the outdoors continues to influence how she thinks about the relationship between people, products, and their environment.
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